Trace Adkins‘ latest anthem, “Tough People Do,” was rushed to all digital retailers over the holiday weekend. The race to make the song available followed Adkins’ live performance of the song in Tampa, FL on 8/28 at a charity event following the RNC.
Introduced by Trace as a “song for all of us,” the red-white-and-blue message that “tough times don’t last, tough people do” resonated immediately. Talk radio began playing the song and media asked, “is this a political anthem or simply an American anthem?”
“I’m just really proud of the song, and to me, the song just says — sometimes we need to be reminded of who we are, where we come from and what our history is. We’ve made it through tougher times than this.”