Oct 022012

Trace Adkins will serve as the spokesperson for the 2012 American Red Cross Holiday Giving Campaign. As such, he is encouraging people to look beyond material gifts this holiday season and instead consider giving charitable donations, sending cards for military heroes or donating life-saving blood.

Trace said, “When my home was claimed by fire last year, the Red Cross was among the first on-site. They looked after my family when I couldn’t be there and offered to help in any way they could. We were fortunate because we only lost ‘things’ that could be replaced. That’s not the case for every victim of disaster and that’s when the Red Cross steps in. From personal experience, I am supporting the Red Cross and their work to unite families and aid in times of need.”

The Red Cross giving campaign features an online catalog that allows people to make a tax-deductible charitable donation this holiday season. Donors can help provide items such as food and shelter for disaster victims, military comfort kits, or basic necessities for families who have lost everything in a disaster. It also encourages people to make a blood donation during the holiday season.

As a strong supporter of the military, Trace also hopes people take a moment to send words of thanks to members of the Armed Forces, veterans and their families, through the Holiday Mail for Heroes program. The Red Cross will begin collecting cards today and will distribute them in the United States and at military installations overseas throughout the holiday season. For more information on the holiday card program, visit redcross.org/holidaymail.

Trace recently recorded several radio PSAs for the American Red Cross Holiday Mail for Heroes program with his new song, “Tough People Do,” which will appear on his upcoming album.

Trace has also joined the Red Cross National Celebrity Cabinet, joining more than 40 other charitable celebrities.

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