Radio Gets Results

How to Drive Traffic to Your Business's Live Remote
Consumers Listen to Radio Before Making Purchases
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Health care CEO admits he under-estimated radio

Health care CEO admits he under-estimated radio

Gentiva Health Services CEO Tony Strange is probably not a lot different than other executives in corporate America. In an increasingly digital world, he doubted radio’s ability to connect with potential customers. But after he saw how well radio worked for Gentiva’s business, radio’s likely to pull some dollars away from television.

Tips on How to Write an Effective Radio Ad

Tips on How to Write an Effective Radio Ad

Are you asking yourself if you should do a 15, 30 or 60-second ad? Should your radio ad be written with a hard sell or soft sell? Request our info kit!

How to Drive Traffic to Your Business's Live Remote

How to Drive Traffic to Your Business’s Live Remote

Look at ways to generate traffic to your remote. We like gas cards, coupons for a future shopping trip, anything that negates the “cost” of attending in the listener’s mind.

Minus the pictures, radio sells with TV ads

Minus the pictures, radio sells with TV ads

In a follow-up to an earlier “Eye vs. Ear” study done late last year, Katz Marketing Solutions reaffirmed that TV spots minus the pictures can make for powerful radio ads.

Study shows radio ads increase market share

Study shows radio ads increase market share

In research, radio provides a “substantial increase” [in growing market share for Dove brand] showing “real tangible results” for radio. “This is a very tiny brand but we were thrilled to see the advertising actually had a real effect on it,” said Catalina chief research officer Leslie Wood.