Gentiva Health Services CEO Tony Strange is probably not a lot different than other executives in corporate America. In an increasingly digital world, he doubted radio’s ability to connect with potential customers. But after he saw how well radio worked for Gentiva’s business, radio’s likely to pull some dollars away from television.
Radio Gets Results
Are you asking yourself if you should do a 15, 30 or 60-second ad? Should your radio ad be written with a hard sell or soft sell? Request our info kit!
Look at ways to generate traffic to your remote. We like gas cards, coupons for a future shopping trip, anything that negates the “cost” of attending in the listener’s mind.
In a follow-up to an earlier “Eye vs. Ear” study done late last year, Katz Marketing Solutions reaffirmed that TV spots minus the pictures can make for powerful radio ads.
In research, radio provides a “substantial increase” [in growing market share for Dove brand] showing “real tangible results” for radio. “This is a very tiny brand but we were thrilled to see the advertising actually had a real effect on it,” said Catalina chief research officer Leslie Wood.